Do you have an elevator pitch for your business? It’s defined as a succinct description of your unique selling proposition (USP), ideally in 30 seconds or less. It can be helpful for networking events, or for turning casual run-ins into business leads. It can also be beneficial to your debt collection policy because the way your business is set up has a direct influence on how your payments are structured, and what you can do to recover them.
For example, a clothing retail chain shouldn’t have an issue getting paid, because customers pay before they can take anything home. However, they …